This also means we take an agnostic approach to communication. Our eCAF service is providing the means to significantly reduce development cost and communication cost over time, which in turn will make our customers more competitive. We also support our customers in optimising the communication set-up, in order to make it as flexible as possible and not be locked into a technical or commercial set-up that is not sustainable over time. As more and more products are going online, hacking attempts are likely to increase. Building in security features, optimised for wireless communication is one increasingly important area. RB: The early stages of solution design are important. Could you explain what that means in practice? M2M Now: You mentioned taking a product lifecycle view when working with your customer. Of course, more advanced alarm services can now be offered, such as real-time views and updates when your children get home from school. Hence, the connectivity needs and the services around connected products are drastically changing.Īnother example is the home alarm from being just an SMS transmission in the event of an alarm, it is becoming a communication hub in the home, remotely opening doors, and steering home appliances. Additionally, the services are deployed in more and more countries. ![]() Pay-as-you-drive insurance schemes, road tolls and remote diagnostics to enable proactive service bookings are other examples of connected services. ![]() These include navigation with realtime traffic information and weather reports, streaming internet radio and other infotainment services. RB: The car example is quite clear – within a few years it has moved from basic safety and breakdown assistance services to multiple services both within and outside the car. M2M Now: Can you give some examples of how customers are evolving? Robert Brunbäck is head of Market and Product Strategy, Telenor Connexion Finally we want to make sure that the service is flexible enough to evolve, as market needs and technology are changing. In a hyper-competitive global market place the lifecycle view is important we are trying to make it easier for our customers not only to build a connected service to reduce time to market, but also to efficiently manage and operate the service over time. As the product itself is connected, for example a car, it also means the connected service can constantly evolve, hence the connected service experience in a car should always feel up to date. Many of our customers are launching products with lifecycles of 5-10 years. RB: We are in the business of making our customers more competitive through connected services. M2M Now: How will Telenor Connexion meet these new market demands? In turn, this is placing new demands on us a service provider. This has made it easier to understand, more accessible, and less of a technology phenomenon with the result that new types of companies and customers are exploring it. ![]() The development of mobile apps has been one way to package and visualise services tied to a connected product of some kind. In recent years though, more emphasis has been placed on the business value and the actual services that can make a company more competitive. Robert Brunbäck: In the early years the market was characterised by technology push and embedded mobile technology and seemed quite complex. How has the market developed from your perspective? M2M Now: Telenor Connexion has been in the field of machine-to-machine (M2M) communications since the late 1990s. Here, Robert Brunbäck describes how Telenor Group’s connected service enabler, is changing to meet new M2M and telematics market needs. Telenor Connexion expands into a wider service offering to fully support the customer product life-cycle and ensure future flexibility.
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